If you’re reading this, you either: (a) own your own brand, or (b) you’ve considered starting one. The truth is, the clothing industry is an overly saturated market. Everybody has this sexy idea of owning their own clothing line, but only the few who’ve done it will ever understand how hard it is to make a living at it. Don’t fool yourself, starting an indie brand is anything but easy, even the brands that rapidly rise to success have their struggles and trust me—they work hard behind the scenes.
Plain and simple, this business is cutthroat. It’s hard to stand out, and even harder to build a loyal audience large enough to support your business. I’m not trying to discourage anyone, but I’d like to let you know what you’re in for by covering what I believe are four of the biggest misconceptions individuals have in regards to starting a brand or basically any business.